Step 1
Business Contacts
Please provide names, titles and contact info for key process owners within your organization.
Step 2
Ideal Customer Avatar
Gather demographic data and detailed information about your prospects' deep desires, pains, etc.
Step 3
Offer
Identify what you're offering and to whom, what BIG problem it solves, the symptoms it alleviates, and the BIG benefit it delivers.
Last Step
Epiphany/Origin Story
Bond with your prospects by telling your story, and the epiphany you had that your product addresses.